● Advisory

You have the pieces. They don’t yet add up to a system.

I help leaders see the opportunity, connect the pieces, and make better bets across entertainment, technology, IP and emerging platforms.

Sometimes the challenge is a new platform. Sometimes it is a valuable audience, franchise, physical experience or technology investment that is not yet creating the value it could. I come in where strategy, experience, participation and execution need to connect.

When to call me

The opportunity is real. The path is not obvious.

  1. 01

    You have valuable IP

    You know the audience cares, but you need to decide where the franchise, story or experience should go next.

  2. 02

    Your experiences are fragmented

    Digital, physical, community, commerce and content exist, but they do not yet reinforce one another.

  3. 03

    A new platform is changing the landscape

    AI, spatial computing, UGC, gaming or another shift is creating possibilities, and leadership needs a grounded point of view on where to place the bet.

  4. 04

    Participation is too shallow

    You can attract attention, but you want stronger engagement, retention, loyalty, community and long-term value.

How I help · Three ways in

Find the opportunity. Design the system. Make it real.

01

Strategy & Opportunity

Clarify where the highest-leverage opportunity is across your IP, audience, product, platform or experience, and what deserves attention now.

02

Playable Systems & Experiences

Turn disconnected touchpoints into a coherent system where participation, identity, progress, recognition and value carry forward.

03

Executive Advisory

Senior counsel for leaders making consequential bets across entertainment, emerging technology, partnerships, platforms and new business models.

How companies hire me

Three ways to start.

  1. A

    Playable Opportunity Map

    A focused, paid engagement that finds where participation can create value in your IP, product or platform, and what to build first.

  2. B

    Fractional or embedded leadership

    Senior product or strategy leadership inside your team for a defined period, working alongside your people and partners.

  3. C

    Production and partnership leadership

    Taking a concept to a shipped experience: creative development, production partners, technology and delivery.

Experience spanning
Marvel

Led licensed mobile operations with P&L visibility across more than 25 mobile titles.

Ogmento

Co-founded an early venture-backed AR gaming company.

Olympics × Roblox

Creative strategy and participation design, as a partner through EverGame Media.

A signature method

Participation should change what becomes possible next.

Playable Systems Design is the method I use to turn fragmented customer and audience experiences into connected, responsive systems designed to grow engagement, relationships and value over time.

Explore Playable Systems Design

Bring me the problem that does not quite add up yet.

We can usually tell pretty quickly whether I can help.