Brian Selzer Let’s Talk

● Work

Selected work

Three projects where I carried real responsibility. Each one states my role, what was built, and what it qualifies me to lead now.

Asset needed · MarvelApproved in-game screenshot or key art from a Marvel mobile title Brian led. Art-directed: 2:1 desktop, 4:3 mobile, focus on the subject. Needs the title named by Brian and Disney/Marvel permission.

01 · Marvel · Mobile entertainment · Shipped

Building a mobile business around iconic IP.

Led licensed mobile operations, with P&L visibility, across a portfolio of more than 25 mobile titles.

My roleOperating and business leadership of the licensed mobile portfolio.

25+Mobile titles
Qualifies me to leadLicensed-IP product strategy and portfolio P&L for entertainment companies moving onto a new platform.
Read the case
Context
Marvel’s characters were recognized worldwide, and mobile was becoming a main way people played.
Challenge
Marvel had one of the most powerful fandoms in the world and no repeatable way to turn that passion into regular mobile play. The IP was strong. The participation layer was thin.
My role
Ran the Marvel mobile business at Hands-On Mobile: worldwide launches, Marvel licensing, and coordination with the studios building the games. P&L visibility, working alongside the studio heads.
What was built
A portfolio of more than 25 mobile titles on Marvel’s characters, including Spider-Man, X-Men, Fantastic Four and Hulk.
Evidence
Needed: one sourced result Brian can stand behind (chart rank, release, award or partner statement).
Confirm wording
Confirm the public title and wording of the role with Brian.
Point of view
Fandom keeps people coming back. The mistake is treating it as a marketing layer instead of a participation system.
Relevance today
The same questions come up with any licensed IP and any new platform: what to build, with whom, and how it pays for itself.
Asset needed · OgmentoOriginal game screenshot or contemporary press image of an Ogmento AR title, with attribution. Source: Brian’s archive or archived product page.

02 · Ogmento · Co-founder and President · Shipped

Mobile augmented reality, before the platforms caught up.

Co-founded an early venture-backed AR gaming company building location-based AR games.

Qualifies me to leadEarly-stage product and venture building for AR and spatial experiences.

Read the case
Challenge
Build location-based augmented reality games before the platforms, the hardware or the market existed.
My role
Co-founder and President, with executive responsibility for the games business and production team.
What was built
Location-based AR games, including sports and franchise titles, years before phone platforms shipped AR frameworks.
Evidence
Needed: product names, release dates and funding facts Brian approves.
Relevance today
Experience taking a new interaction model from first prototype to something people play.
Asset needed · Olympics × RobloxActual experience screenshot or approved footage. Source: EverGame Media partner approval or the public Roblox experience page.

03 · Olympics × Roblox · Partner role

Bringing the Olympics into Roblox.

Creative strategy and participation design for an Olympic experience on Roblox, through EverGame Media.

Qualifies me to leadPlatform partnerships and participation design for global IP inside user-generated worlds.

Read the case
My role
Partner role through EverGame Media. Not the lead.
What was built
Creative strategy and participation design for an Olympic experience on Roblox.
Evidence
Needed: experience name, dates and any approved results, cleared with EverGame Media.
Relevance today
How a world-famous property earns participation, not just viewership, on a platform with its own culture.
What this work qualifies me to lead

Three kinds of engagement.

  1. A

    A focused first engagement

    The Playable Opportunity Map: where participation can create value in your IP or platform, and what to build first.

  2. B

    Fractional or embedded leadership

    Senior product or strategy leadership inside your team, for a defined period.

  3. C

    Production and partnership leadership

    Taking a concept to a shipped experience with the right partners.

How companies hire me

Have a project that sounds like one of these?

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